Privacy Policy

Effective Date: September 26, 2026

True North Brand Group ("True North," "we," "us," or "our") respects your privacy. This Privacy Policy explains how we collect, use, disclose and protect information when you visit truenorthpr.com (the "Website") or communicate with us through the Website.

By using the Website, you acknowledge the practices described in this Privacy Policy. Your choices regarding cookies and similar technologies are described below.

1. Information We Collect

We may collect information in several ways.

Information you provide to us

When you contact True North through our Website, you may voluntarily provide information such as:

  • Your name

  • Company or organization name

  • Email address

  • Phone number

  • Information included in your message or inquiry

  • Other information you choose to provide

We use this information to respond to inquiries, communicate with you, provide information about our services and evaluate potential business relationships.

Information collected automatically

When you visit our Website, certain information may be collected automatically through cookies, analytics tools and similar technologies. This may include:

  • IP address

  • Browser and device information

  • Operating system

  • Pages visited and links or content interacted with

  • Date and time of visits

  • Referring website or source

  • General information about how visitors use the Website

We use this information to understand Website traffic and usage, improve the Website and evaluate the effectiveness of our marketing and advertising.

2. Cookies and Similar Technologies

Our Website uses cookies and similar technologies. Cookies are small files or pieces of information stored on your device that help websites function, remember preferences and collect information about Website usage.

We use cookies and similar technologies for several purposes, including:

  • Necessary functionality: To enable the Website to operate properly.

  • Analytics: To understand Website traffic, visitor behavior and how visitors interact with our content.

  • Advertising and measurement: To measure the performance of our advertising and, where applicable and permitted by law, support advertising and remarketing activities.

Our Website is hosted on Squarespace. Squarespace may place necessary and analytics-related cookies and collect information associated with Website activity. We also use Google Analytics to help us understand Website traffic and usage. Squarespace's current cookie controls allow us to restrict non-essential cookies until a visitor makes a choice through our cookie banner. 

You can use the cookie banner on our Website to accept all cookies, decline non-essential cookies or manage your cookie preferences. You may also change your cookie preferences through the cookie preference controls made available on the Website.

3. Google Analytics

We use Google Analytics, a web analytics service provided by Google, to understand how visitors use our Website and to measure Website traffic and performance.

Google Analytics may collect information about your use of the Website, including information about your device, browser, pages visited and interactions with the Website. Google uses this information to provide analytics services to us.

Our use of Google Analytics is subject to the applicable Google policies and your cookie preferences. Google provides additional information about how it handles data through its Privacy Policy and Business Data Responsibility.

4. Advertising and Remarketing

True North currently uses online advertising, including Google Ads, to promote our services and reach prospective clients.

We may use cookies, pixels, tags and similar technologies associated with advertising services to measure advertising performance, understand how visitors interact with our Website and, where permitted by applicable law and based on your privacy choices, show advertisements to people who have previously visited our Website.

This may include remarketing or retargeting through Google Ads and other advertising services.

We do not use information collected through our Website to create advertising audiences based on sensitive personal information.

Where applicable, advertising and remarketing technologies will operate in accordance with your cookie choices and applicable consent requirements. Google's Consent Mode allows websites to communicate visitors' consent choices to Google so that Google tags can adjust their behavior based on those choices. 

You may also be able to control personalized advertising through Google's advertising settings and other tools provided by Google.

5. How We Use Information

We may use information collected through the Website to:

  • Respond to inquiries and requests.

  • Communicate with prospective or current clients.

  • Provide information about True North and our services.

  • Operate, maintain and improve the Website.

  • Understand Website traffic and visitor behavior.

  • Measure the effectiveness of marketing and advertising.

  • Conduct advertising and remarketing activities where permitted.

  • Detect, prevent and address security or technical issues.

  • Comply with applicable legal obligations.

We collect and use information for legitimate business purposes and seek to limit collection to information reasonably necessary for those purposes.

6. How We Share Information

We may share information with third-party service providers that help us operate our Website and business.

These may include:

  • Squarespace, our Website hosting and platform provider.

  • Google, including Google Analytics and Google Ads, for analytics, advertising measurement and, where applicable, remarketing.

  • Zapier or similar integration providers, where necessary to process or route information submitted through Website forms.

  • Other technology, communications or service providers that assist us in operating our business.

These providers may process information on our behalf and are expected to use information in accordance with applicable agreements and their own privacy policies.

We may also disclose information when reasonably necessary to comply with applicable law, legal process or governmental requests; protect our rights or property; investigate fraud or security concerns; or protect the safety of our business, users or others.

We do not sell personal information for monetary consideration.

7. Third-Party Websites and Services

Our Website may contain links to third-party websites, social media platforms or other services. Those third parties operate independently from True North and have their own privacy policies and practices.

We are not responsible for the privacy practices or content of third-party websites or services. We encourage you to review their privacy policies before providing personal information.

8. Data Retention

We retain information for as long as reasonably necessary to fulfill the purposes described in this Privacy Policy, maintain business and transaction records, resolve disputes, comply with legal obligations and enforce our agreements.

The length of time we retain information may vary depending on the type of information and the purpose for which it was collected.

9. Data Security

We take reasonable administrative, technical and organizational measures designed to protect information in our possession from unauthorized access, use, alteration or disclosure.

However, no method of transmitting or storing information electronically is completely secure, and we cannot guarantee absolute security.

10. Your Privacy Choices and Rights

Depending on where you live and applicable law, you may have rights concerning your personal information, which may include the right to:

  • Request access to personal information we hold about you.

  • Request correction of inaccurate information.

  • Request deletion of certain personal information.

  • Request information about how your personal information is collected or used.

  • Opt out of certain forms of targeted or personalized advertising.

  • Withdraw or change cookie consent through our Website's cookie preference controls.

You may exercise applicable rights by contacting us using the information below. We may need to verify your identity before fulfilling certain requests.

Your ability to exercise certain rights may depend on applicable law and the nature of our relationship with you.

11. Children's Privacy

Our Website is intended for businesses, professionals and general audiences and is not directed toward children under 13.

We do not knowingly collect personal information from children under 13. If you believe that a child has provided personal information to us, please contact us so that we can take appropriate steps.

12. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our Website, technology, services, legal requirements or privacy practices.

When we make changes, we will update the Effective Date at the top of this Privacy Policy. We encourage you to review this page periodically.

13. Contact Us

If you have questions about this Privacy Policy, our privacy practices or your personal information, please contact us:

True North Brand Group
PO Box 176
Hingham, MA 02043

Phone: (781) 740-4050
Email: info@truenorthpr.com