Building Credibility for a Boutique Golf Brand

Scott Golf has spent more than two decades handcrafting premium golf clubs for discerning players, but like many boutique brands, its reputation outpaced its visibility. True North Brand Group developed a strategic public relations program designed to introduce Scott Golf to a broader audience while preserving the craftsmanship, authenticity and independent spirit that define the brand.

By focusing on Scott Peterson's philosophy of building clubs one golfer at a time, we positioned Scott Golf as a premium alternative to mass-produced equipment. The campaign earned independent coverage in respected golf media, including GolfLink, Northeast Golf, Plugged In Golf, The Golf Wire, and other leading consumer and industry publications. Beyond media relations, we developed marketing assets, editorial content and sales materials to support private fitting programs and club professional outreach.

Impact

• 18 media placements

• 17.5M estimated monthly unique visitors

• Coverage in GolfLink, Northeast Golf, Plugged In Golf, The Golf Wire and other respected golf publications

• Marketing assets developed to support private fitting and demo-day initiatives