HOLIDAY GIFT GUIDE PROGRAM
FINISH THE YEAR STRONG.
Holiday gift guides put products in front of consumers when purchase intent is high — making them one of the few editorial opportunities that can directly support the holiday sales window and deliver year-end sales goals.
HIGH PURCHASE INTENT
Reach consumers actively researching products and gifts.
TRUSTED RECOMMENDATIONS
Credible editorial voices can influence holiday purchase decisions.
MEANINGFUL VISIBILITY
Show up alongside category leaders and editor-selected favorites.
NEW AUDIENCES
Introduce products to highly engaged shoppers beyond your existing audience.
REAL PRODUCTS. REAL PLACEMENTS.
Holiday gift guides aren't theoretical opportunities. They're real editorial placements that put products in front of consumers actively looking for what to buy.
A TURNKEY HOLIDAY PROGRAM
From positioning and media targeting to personalized outreach, follow-up and reporting, we manage the process from start to finish.
You bring the product. We handle the holiday PR process.
01 — HOLIDAY POSITIONING + MESSAGING
Develop the product story and messaging designed for holiday editorial opportunities.
02 — TARGETED MEDIA RESEARCH
Identify relevant gift guides, editors and publications aligned with the brand and products.
03 — PERSONALIZED EDITORIAL OUTREACH
Pitch products directly to relevant editors and media contacts.
04 — GIFT GUIDE SUBMISSIONS + FOLLOW-UP
Manage submissions, follow-up and ongoing communication with editors.
05 — PLACEMENT TRACKING
Monitor opportunities, placements and editorial activity throughout the program.
06 — RESULTS REPORTING
Provide a clear recap of coverage and results at the conclusion of the program.
07 — NO LONG TERM CONTRACT
Commit to a month or the entire holiday season.
