True North's Grand Opening Party for Scoop NYC
Posted by True North on Mon, Nov 07, 2011 @ 10:35 AM
On November 2nd, True North Brand Group launched the Grand Opening for Scoop NYC’s newest store at 177 Newbury Street in Boston.
The event included a press preview and VIP launch party for the 16th Scoop store, and first New England location. Guests enjoyed cocktails from Kettle One and hors d'oeuvres from Summer Shack, with a percentage of proceeds from the evening donated to the Jett Foundation.
Local hosts Ashley Bernon, Jonathan Soroff, Lisa Pierpont, Seth Greenberg and Shayna Seymour helped to make the event an amazing night for everyone in attendance.
Guests left with bags filled with gifts from Exhale Spa, Finale desserts, Fresh Cosmetics, Lush, Pinkberry, Bliss Spa, Stil Studio, Wicked Good Cupcakes and Boston Magazine.
Contact Anne McNally (anne@truenorthpr.com) if you are interested in having True North help you with your next party.