Public Relations

True North’s “Smart PR” program will Create, Enable and Implement an awareness, communications, and engagement strategy to help get your message heard. We work with a full range of media outlets to create editorial credibility for your brand or service and then our  Inbound Marketing Philosophy leverages that success to generate  engagement within key market segments.

Create:  At its core, the program will help to generate greater Brand Awareness, and enhance the credibility and effectiveness of communications efforts, using the power of strategic planning and leverage of "traditional" and "social media" outlets.

Enable:  Based on customer/application profiles, we customize åunique campaigns to target key media clips and stories to these audiences while creatively including engagement tactics. We utilize a web publishing platform to selectively multiply these mentions wherever the audience gathers, broadening the brand presence. 

Implement:   With the goal of not only increasing brand awareness but also increasing incoming qualified leads - we will implement a web publishing + analytical platform. More importantly, the integrated analytics data will provide insight to guide activity of both sales and marketing.  The reporting is used to further refine and target successful messaging, while providing insights into prospects and leads for the sales force.

PR Strategy

Our team includes former journalists who know how to identify and position the key news and product stories so the media responds. We'll work closely with your company to develop custom strategies aimed at putting your message or product in front of your key target audience.

Communications

Everything has to be communicated to have an impact.  The trick is 'what you say' AND 'how you say it,' and lets not forget timing. 

Whatever the topic you want to announce - Crisis / Analyst / Athelete - we are here to help with communication management.

Product PR + Product Placement

You’ve invested a lot of time in developing new products and chances are someone wants to know about that new launch...Our goal is to have your brand shown in the best light where it makes the most sense to your target audience.

On Going PR Support

Our most popular program, long-term public relations campaigns garner optimal results because these campaigns allows us the flexibility to stay in constant contact with our media partners to find the right fit for your brand or message. Our on-going campaigns work in alignment with your marketing campaign allowing us to provide a unified brand message.

PR Projects

Great for product launches and pre-event promotions, there are times when a quick bump is needed to generate some well-needed brand or event awareness. We'll work with you to develop your message, a targeted press list and fully execute a customized PR project.

 

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