From brands looking to launch a new product into the marketplace to company's that offer a service - we specialize in generating awareness by executing customized plans that are tailored to your business.

While the media landscape continues to evolve at a rapid pace, the need for a brand, company or service provider to communicate with its audience remains the same. True North understands these needs and has experience speaking to consumers and target audiences across all media channels - from traditional media outlets to a wide range of digital and interactive media outlets.

Crisis Communications / Reputation Management

You can't control everything that is being said about your brand but if you are aware of what is out there you can react and get your company position out to the media proactively. We can monitor what’s being said about your brand and if a situation arises we are available 24/7 to take control and help your brand manage any crisis that may arise.

Analyst Communications

Keeping your company top of mind among the analysts who follow your industry keeps you in the news and top of mind when key reviews or industry roundups are written.

Athlete/Endorser Communications

Many brands have turned to an athlete or celebrity endorser to help generate publicity for their brand. We’ll work with the marketing team to develop ways to maximize this relationship. These spokespeople can often times have a voice that reaches a wider audience and if used correctly can have a tremendous impact on your brand.

Business Relations

There is news happening at your company almost every day. We’ll work with your team to help identify newsworthy stories and keep the business press up to speed on what’s going on at your company. These business stories range from mergers and acquisitions to new employees that have been hired for key roles to the launch of a new marketing or trade campaign.

Sales Team Communications

Getting PR results is great, but that’s just the beginning of the process. Once you’re brand receives the recognition it deserves we make sure that the information is filtered to your sales team giving them another tool to make their job easier.

Dealer Communications

Working with the trade press is one way to help get your message out to dealers. But when appropriate, we can back that message up with a direct-to-the dealer campaign.