Mark Tedeschi
Mark Tedeschi was a founding partner of Meridian Communications in 1996 and launched True North Brand Group, Inc., in 2002 with the goal of using his editorial and newsroom experience to help small and medium sized businesses maximize their publicity opportunities.
Mark has 15 years of experience working as a reporter and editor. Mark spent nearly 10 years covering business developments in a range of consumer markets from sporting goods to outdoor products to fashion accessories. During this time, calling on a range of sources from retailers to industry analysts, Mark closely followed public and private companies ranging from brands like Nike and Reebok to Tommy Hilfiger and the Gap to The Sports Authority and Banana Republic.
Prior to his experience covering business developments Mark worked at newspapers such as the Boston Globe and Chicago Tribune. His news coverage includes a stint covering a presidential campaign as well as local and regional politics and news ranging from city hall to police beat coverage.
Mark's journalism background has helped to position True North as a firm that members of the media can count on to assist in their compilation of gear, trend and news stories. Mark has built a team of seasoned professionals, including some who pitched stories to him when he was a journalist, who all possess an understanding of the media’s unique needs and tight deadlines.
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Anne McNally
Anne’s career in PR began in New York with beauty clients including Olivia Chantecaille, DDF and GoSmile. While in Boston, she has launched and coordinated branding for a digital media house’s iPhone apps and worked with the Lyons Group, Boston’s premier restaurant management collaborative. Her work with the Lyons Group includes planning openings and events for multiple venues including Towne, Back Bay Social Club, The Landsdowne Pub and Kings. She has also recently worked with Garnier Fructis, Ciao Bella, Lifestyles and Maybelline and brings her experience in integrated public relations, brand architecture, product launching and event management to TNBG.
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Jillian Watts
Jillian brings experience in event management, public relations and social media campaign launches to TNBG. Jillian has worked on the creative team at the Boston Bruins for a number of large-scale events, including the 2010 Winter Classic. Jillian has contributed to the success of numerous social media campaigns for a wide range of clients. Jillian’s past clients include nonprofit organizations, technology, B2B and consumer products.
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Christopher Chaput
A classically trained product and service marketer, Christopher’s career projects have ranged from start-ups in tangible goods and intangible services, to a product marketing management role at a global brand.
Marketing projects include a role in the global launch of Ford Focus as part of the Marketing Leadership Development Program at The Ford Motor Company. Since Service plays an important role in consumer perception of Brands, he welcomed the opportunity to manage the launch of multinational service centers with Percepta as part of the operations buildout of reverse-auction pioneer Covisint. And he developed great skills in B2B Sales roles with firms like National Signs.
It’s through these experiences Christopher’s been able to develop ‘models of best practice’ across diverse challenges. He broadened his experiences with the launch, development, and sale of a franchise from the Scotts MiracleGro Company, and most recently launched luxury accessories startup Lotuff & Clegg into a successful e-tailer,
Holding a BS in Marketing Management from Bentley University, and an MBA from The University of Texas at Austin, Christopher continues his education with coursework in the ever changing specialties of digital marketing and e-commerce.
Karen Fischer
Karen Fisher has over fifteen years of experience in corporate branding, event marketing and public relations, and her body of work spans the consumer, sports, fashion, entertainment and technology industries.
Karen began her career at Reebok International, Ltd., one of the world's largest manufacturers of sports and fitness footwear, apparel and accessories. Throughout her seven years with the Reebok International Ltd. family of companies, Karen held several positions including Manager of Global Marketing Communications for Reebok International and Senior Manager of Public Relations and Entertainment Marketing for The Rockport Company.
After leaving Reebok, Karen spent several years at FitzGerald Communications, a full-service public relations and strategic marketing agency specializing in the technology industry. Her background in the sports and fitness industry then took her to TEAM Marketing, a sports and event marketing company based in Boca Raton, where she led all public relations initiatives for clients’ sports sponsorships. At TEAM, Karen worked on nationally televised sporting events including the NBC Golf Skills Challenge, the ADT LPGA Championship and the NASDAQ Tennis tournament, among others.
Most recently, Karen has provided public relations and event marketing consulting services to a diverse group of clients including ADT Security Services, Cone Communications, Karhu Footwear, Molta Media and Boston Youth Moves, a Boston-based dance and performing arts organization.
Karen holds a Bachelor of Arts degree from the University of Virginia where she majored in Rhetoric and Communications, with a concentration in Marketing.
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Tabitha Teller
Tabitha has over fifteen years of marketing experience on both the client and agency sides. She has worked both domestically and internationally formulating brand architecture strategies, executing product launches, forming strategic alliances and executing comprehensive public relations initiatives. Tabitha's background includes designing and overseeing diverse initiatives for both Fortune 500 and emerging consumer product brands, philanthropic organizations, emerging technology and fashion - most notably with an ABC subsidiary producing telecasts for the RTW and couture collections. Clients include Adidas, Victoria’s Secret, Neutrogena, Kimberly-Clark, Dell, Google, JetBlue and Children’s Hospital Boston. She continues her involvement in the fashion and beauty sectors as a personal consultant for an ever-expanding client base.
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